Colorful Technology Company Limited, a manufacturer of high-performance graphics cards, motherboards and storage solutions, proudly shared their determination in the fast-growing SSD market in an interview with Dept. Manager. Storage, Mr. Jerry Tsao. COLORFUL has only been in the SSD business for only 2 years, but has earned a good market position thanks to COLORFUL’s dedication to delivering high quality products that meet the needs of the latest generation of customers.
Jerry Tsao representing COLORFUL is enthusiastic about the company’s current direction in terms of the overall strategy for its products, securing a top position in the Chinese market for several years now. In terms of storage, Tsao emphasized that as the NAND flash market has evolved and SSD technology matured, more people will naturally switch to SSDs and that is the key to COLORFUL’s top 3 ranking in the market for its storage products.
Asked about the difficulties faced with such a rapid expansion, the head of the storage division discussed the challenges of rapid price increases for flash NANDs as a constant challenge for them as new competitors to the SSD market. Unlike graphics cards and motherboards, the unpredictable manufacturing costs of SSDs mean that COLORFUL has to be more agile and focused on inventory management and logistics. Mr. Tsao is pleased to say that after a difficult year, COLORFUL has found a seamless workflow adaptation for their SSD production that guarantees COLORFUL’s success in the market for years to come.
Jerry Tsao stated that it is not easy to achieve what COLORFUL has achieved in the Chinese market, when asked about how the company achieved top 3 status in such a short time. Division executives thanked the market-recognized COLORFUL brand as a great advantage, but also ensured that they through partners and distribution channels maintained harmonious cooperative relationships so that they could quickly push COLORFUL storage products to market. Thanks to the quality of their products, the market has been very receptive. Internally COLORFUL’s R&D team, sales, marketing, customer service and logistics, among others, have also seen growth due to rapid expansion into other markets such as storage.
Plans for international expansion saw COLORFUL’s sales increase well to 40% of the overseas market. Mr. Tsao mentioned that they are strategically working to grow an international presence with distributors and distribution channels in the Asia Pacific, Eastern Europe and Middle East regions with plans to enter Western Europe and the Americas in the next year. Jerry Tsao revealed that by the end of 2018, COLORFUL will be the product brand for SSDs globally.
In closing, COLORFUL Storage Dept. Manager stated that he sees the 3D NAND manufacturing process as the key to growing the SSD market. More mature processes will bring more affordable prices for SSDs and he hopes that China will soon be able to produce NANDs which will allow brands like COLORFUL to fully utilize domestic parts to further cement a space for them in the international market.